HEALTHCARE IS CHANGING
The leaders who understand people more deeply will shape what comes next.
The Archetypes of Leadership in Healthcare is a practical field guide to the hidden human dynamics that shape care, culture and performance.
Sign up to our waiting list for launch updates and to receive 6 practical bonuses designed to help you apply the book in your own leadership context.
Launching July 21st, 2026
"It highlighted where we needed better working practices and we're definitely taking this on board in a positive way.
I've had nothing but positive feedback; they've all said how valuable it has been."
Andrew Poynter, Group Leader. Hon Clinical Associate Professor. NHS UCLH
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Healthcare leadership is not just a systems challenge...
It is a human dynamics challenge.
Healthcare leaders are being asked to carry more complexity than ever: stretched teams, rising expectations, emotional pressure, operational risk, difficult personalities, constant change and growing demands for better care.
But beneath every pathway, policy, meeting and performance target sit the human dynamics that determine whether teams fracture under pressure or find a better way through.
This book helps leaders see those dynamics more clearly.
3 Things this Breakthrough Book Promises...
1
See motivations beneath behaviour
Understand what people may be valuing, protecting, resisting or needing beneath the surface.
2
Strengthen your leadership range
Use the archetypes as a mirror to understand your own style, strengths, blind spots and pressure patterns.
3
Read your team dynamics much faster
Spot the hidden patterns shaping morale, trust, communication, collaboration and performance.
"There has been a massive improvement on the team. There are less conflicts and people have started collaborating more openly."
Vasilis Rompokos. Principal Physicist. NHS
Your Waitlist Bonuses
These bonuses have been designed to help you maximise the experiential learning this book offers you.
Each one will help you to more fuller understand your innate motivational style as a leader, and the reasons behind the team dynamics you're faced with every day.
Bonus 1
Archetypes Power Profile
Immediately personalise the central theme of the book by discovering your own TEAM ME® Power Profile.
Bonus 2
Motivational Styles Chart
A desk-friendly guide to the six archetypes and what each one values, contributes and needs.
Bonus 3
Archetype Spotlight Audio Series
Six short EXCUSIVE audio reflections, one per archetype, exploring how each shows up in healthcare leadership.
Bonus 4
NHS UCLH Case Study
See how TEAM ME® insight has been applied in a real healthcare team context.
Bonus 5
EXCLUSIVE: Reader Community Access
A space to explore the book, ask questions and apply the model alongside other readers.
Bonus 6
Archetypes in Action Video Resource
Curated videos, talks and examples that help you see each archetype operating in real-world healthcare and high-stakes contexts.
"When you can name the pattern, you can begin to lead it."
Authors
Dr. Éthelle G. Lord is the founding president of the International Caregivers Association (ICA). The ICA was founded over two decades ago to train, coach, and consult with dementia providers.
Prior to the ICA, Dr. Lord founded Remembering for You, devoted to supporting dementia care providers and families with educational resources and innovations.
A sought-after speaker, Dr. Lord is an accomplished author. In her book “Alzheimer’s Coaching: Taking A Systems Approach in Creating an Alzheimer’s Friendly Healthcare Workforce,”
Patrick "Pad" Bray, is an acclaimed author in the field of behavioural psychology, and the creator and chief facilitator of TEAM ME® - a model of human personality that provides rapid insight.
Certified as an NLP Trainer and Master Practitioner, with Advanced Diplomas in Psychology and Leadership, he is the Director of Come Alive Success Coaching ltd.
A sought-after international speaker; Pad’s personal coaching, workshops, and ground-breaking products have been distributed to over 54 countries.
The Archetypes of Leadership in Healthcare launches on July 21st, 2026.